Effective Date: 4th January 2025

LM Financial ("we," "our," or "us") values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or interact with our services.

1. Information We Collect

By using our website, you agree to the terms outlined in this Privacy Policy.

We may collect and process the following types of personal data when you interact with our website:

• Contact Information: When you contact us, we may collect your name, email address, phone number, and company details.
• Usage Data: Information about how you use our website, including IP addresses, browser types, and referral sources.
• Tracking Data: Data collected through cookies and similar technologies, including Google Tag Manager, Google Analytics 4, Hotjar, and tracking pixels from Google Ads and Meta Ads.

2. How We Use Your Information

We use your personal data for the following purposes:

3. Cookies and Tracking Technologies

• Providing Services: To respond to your inquiries and provide relevant services.
• Analytics and Improvements: To analyse website performance and user behaviour using tools like Google Analytics 4 and Hotjar.
• Marketing and Remarketing: To display relevant ads through Google Ads and Meta Ads, including retargeting campaigns based on your website activity.
• Tracking and Optimisation: To optimise our website and ad performance using Google Tag Manager and similar tools.

We use cookies and tracking technologies to enhance your browsing experience. These technologies collect non-personal information to analyse website performance and display targeted advertisements.

You can manage your cookie preferences through your browser settings. For more details, refer to our Cookie Policy (linked where applicable).

4. Sharing Your Data

We do not sell or share your personal data with third parties for their marketing purposes. However, we may share your data with trusted service providers (e.g., Google and Meta) for analytics, advertising, and tracking purposes.

5. Your Rights

You have the following rights regarding your personal data:

• Access: Request access to the personal data we hold about you.
• Correction: Request corrections to inaccurate or incomplete data.
• Erasure: Request the deletion of your data, where applicable.
• Opt-Out: Opt out of marketing communications or targeted advertising.

To exercise your rights, please contact us at lorraine@lm-financial.co.uk.

6. Data Security

We implement appropriate technical and organisational measures to secure your data and prevent unauthorised access. However, please note that no online system is entirely secure.

7. Business Address

LM Financial
Dock 3
30 Exploration Drive
Leicester
LE4 5JU

8. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The latest version will always be available on our website, with the effective date updated accordingly.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

• Email: lorraine@lm-financial.co.uk

‍